In an article also written this week, and as a follow-up to her post I cited a couple days ago, Deborah Fleischer explored why and how employee engagement and CSR can and should be integrated to benefit an organization’s bottom line. The theory is if you can get employees engaged and excited about being greener in their [...]
Archive for the ‘Corporate Social Responsibility’ Category
AngelPoints and Saatchi measure green online
Posted in Corporate Social Responsibility, CSR, Employee Engagement, Software Applications, Workplace Productivity, tagged Collaboration Technology, CSR, employee communications, Engagement, internal communications on October 31, 2009 | Leave a Comment »
Speaking green
Posted in Corporate Social Responsibility, CSR, Employee Engagement on October 29, 2009 | Leave a Comment »
According to the say-do matrix (Roger D’Aprix, Communicating for Change), it’s not enough for a company to think green; it must also learn to speak green. This, of course, is the hard part. Just last week, Business for Social Responsibility (BSR)—one of the world’s leaders in corporate social responsibility consulting and research—hosted its 2009 conference [...]
Thinking green
Posted in Corporate Social Responsibility, CSR, Employee Engagement, Social Media, tagged CSR, Engagement on October 28, 2009 | Leave a Comment »
Last month, Newsweek published its inaugural “Green Rankings”—a list of the 500 most environmentally-responsible U.S.-based companies. Environmental data is admittedly hard to collect and compare across vastly different industries (obviously the carbon footprint of an oil company will be greater than that of a consulting firm). But Newsweek did its best to acknowledge efforts to [...]
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