Watson Wyatt apparently agrees with my point that employee engagement is not solely the responsibility of the HR department. In a recent study, the consulting firm showed that companies with effective internal communication programs are better positioned to keep employees engaged and retain key talent.
I won’t bore you with the statistics here, but I thought this is an interesting look at the role communications can and should play in employee engagement, particularly during such challenging times.
According to Kathryn Yates, global leader of communication consulting at Watson Wyatt:
As the economy continues to shift, keeping employees up-to-date on how the company is responding, and how they are affected, will help insure against their becoming demoralized and disconnected. Effective communication helps engage employees, and that has positive implications for productivity and the bottom line.
That being said, addressing employee engagement is ideally a joint effort among a number of internal departments. The stakes are simply too high, and the work too impactful, not to have buy-in across the organization.
Read: Effective Communication Can Drive Employee Engagement, Help Retain Top Performers, According to Watson Wyatt for CNNMoney (Press Release dated 11.09.09)