A new book, Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, sounds like a great investment for anyone who needs to boost engagement in the workplace (which, these days, is pretty much everyone).
The author Brad Federman takes the position that the solution to today’s economic problem is properly investing in employees, and that recruiting and retaining the right people is the most important effort a company can make. His book promises a strategy to help companies do just that.
Of course, we have to be careful about accepting a one-size-fits-all solution to the engagement problem. Organizations are inherently different in terms of corporate culture, resources, and leadership’s willingness to invest in employees.
Industry and corporate goals also play a huge role in how likely employees are to support management and advocate for the company. Being aware of unique challenges, and adapting recommendations to fit situations accordingly, is critical.
Nonetheless, this book promises to offer some step-by-step guidelines for putting a strategy in place to engage employees, create a better work environment, and gain a competitive advantage. And for these potential benefits, it sounds like a worthwhile read to me.